Avoid dropping your page rank

Search Engine Optimization (SEO) efforts should be targeted towards high search engine ranking for your keywords, but you have to make sure your content is worth looking at. There is no reason to be number one on Google if your content is poor. In addition, you have to be careful not to overuse the keywords or the spider will consider your effort like spam, and you could penalize your site or get it banned from Google search. (I have thought about making a site with a PR of 2 or 3 just to get it banned – see how long it would take.)

Here are some things to avoid or your page rank could drop – or worse – your site get de-indexed.

Plagiarism
Never steal content.
That should be stand alone but if you do take content from someone else you have moral issues, legal worries and you may vanish from the search engines.

Keyword Density
Keep your keyword density under 5% or it could be considered keyword spamming.

Title Tag
Your title tag should contain less than 60 characters and should not contain any special characters. Your title should contain keywords.

Outgoing Links
Keep outgoing links down to about 20 – 50 at the grand max. Only Link to good quality sites that have something to do with your topic and avoid “farm links”.

URL Length
Keep your URLs as short as possible and avoid hyphens.


Description & Keyword Tags
Keep your description meta tag short – under 200 characters. No promise that the Google spider reads that far and if it does, long tags are spammy

Put fewer than 10 keywords in your keyword meta tag and make sure every keyword appears in your web page copy. Also, avoid putting the same keyword twice in your keyword meta tag (accounting news, accounting sales).

Cloaking
Never, ever, use cloaking. Don’t know what it is? Don’t even look it up.

Search engine algorithms change all the time so make an effort to keep your site up to date and the most important thing is to keep creating good, fresh content for your site.