Tuesday, November 13, 2007

Search Engine Optimization mini course

Web Copy Search Engine Optimization
Getting to the Top Position in Google

9-lesson mini course


Introduction


Easy step-by-step mini course in optimizing your web copy for
top position on search engine result pages. Learn what gets customers to your web site fast. This simple to follow mini course explains every
step very clearly and includes:


Guidelines


Create high quality, optimized websites, fast.

Google likes well-structured pages with lots of interesting and regularly updated content. Pure SEO experts create and maintain fully optimized
pages quickly, with content supplied by the client. It is simple enough for a beginner to create a perfect web site but without any training the
search engines will not find a site.


Link Popularity Tools



Build link popularity by finding quality link partners from
authority sites to help your ranking Link Popularity.

How to submit your site to all the major search engines with a
click of a button and keep track of manual submissions Search Engine Submission

I must make it absolutely clear what this training is
not:

You will NOT need to:

  • spend more time than you have
  • invest in any business premises
  • have lot of money to get started
  • struggle learning how to advertise

You will not need to buy anything after you join although I
will recommend software and books that you can decide about the value as you see it.

It does not matter where you are in the world; I am an
American living in France and you can be who you are, where you are. You do not have to be an expert Internet programmer, but you do need to
own a PC and have access to the web and an understanding of what I consider basic internet use.

What You Will Learn:


  • Introduction & overview to search engine optimization (SEO)
  • How to create effective page Title Tags
  • How to create effective Alt Image attributes
  • How to create an effective and optimized META Description Tag
  • How to create an effective and optimized META Keywords Tag
  • How to create effective and optimized text navigation menus
  • How to use link titles and anchor text effectively
  • How to research and select appropriate keywords to target
  • How to successfully integrate search keywords within your web site copy
  • How to optimize each page of your web site step-by-step
  • Overview of important search engines and directories
  • How to submit your site to important search directories
  • How to submit your site to crawler-based search engines
  • An overview of what search engines consider to be "spam"
  • Web design elements to avoid to ensure your site is search engine compatible
  • How to monitor your search rankings and site traffic
  • How to increase your site's link popularity
  • Overview of Google PageRank
  • Introduction to pay for performance search engine options
  • How to measure the Return on Investment of your SEO campaign
  • How to set up and start your own SEO business



Benefits of this mini-course

You will develop a long-term skill that most people
don’t know

Possibly an income for working from home

Quit your job?

Detailed instructions

Improve your web site page ranking

Targeted website traffic

Software list that you may choose to buy

Advanced techniques * find related keywords that real
people use

dig deep to see how your keywords are used in longer
search terms

estimate how much competition your keywords will
face

export the results of your research by email

Applications to use


Search Engine Submission Tools

Ranking Reporting Tools

Page layout tools (try them all until you find one you
like)

Templates

Simple templates with the information you need

A list of some of the most useful power words and words to not
use

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Learn Ethical SEO Copywriting from an old pro. When I say SEO Copywriting it means getting your site listed high by Google, Yahoo! and others. White Hat SEO is refernce to following the rules so you don't get banned.