Have you read anyting I wrote? Are you aware of how important cotent is to your site?
Content can do more to build your business and profits than just about any other resource or service available.
Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers. Adjust to your taste as required.
1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. Find a way to write your keywords in the first paragraph.
ex. There are great event speakers, content writers, SEO analystist and shoe salesmen in the Pittsburgh area.
Keywords and key phrases were - event speakers... content writers... SEO analystist... shoe salesmen... and Pittsburgh
2. Offer content in the form of special reports, manuals or guides as bonuses for subscribing to your publication. People love freebies and your 6 free articles can become a newsletter. 4 newsletters can become a manual. 6 (8? 10? 12?...) manuals are a book.
3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links carefully place in each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).
Training courses (mini-courses, e-studies...) can also serve as excellent bonus offers for your prospective newsletter subscribers.
4. One of the most important keys to a successful online business is building a trusting relationship with your subscribers (your online frineds). By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be more likely to take advantage of your paid product and service offers.
5. Another excellent way to generate no cost traffic is by submitting ready-made articles to other web-sites and newsletter publishers with your bio attached.
When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted "as is" with your resource box attached.
Wednesday, October 31, 2007
Tuesday, October 30, 2007
Most Effective SEO Ethical Techniques
What is the Most Effective SEO Techniques?
- You should ensure that:
- your pages are indexedyour pages are structured with headers and subheaders
- use descriptive page titles and other page text
- build many keyword rich inbound links
- surround your keywords with the most important text (so when your keyword is displayed on Google there is smart text on the screen)
- Why Search Engines like the White Hat version of SEO
- Google is a company. Companies exist to make money – not to provide service.
- They provide a service to make money. Advertising (pay per click more than anything else) generates billions of buck for the search engines every year (Third-quarter revenue for the search giant reached $4.23 billion, up 57 per cent over the same quarter last year).
If you are manipulating their search results that means:
- the result are not the quality that the company could deliver
- they are not making the money that they should
Is Search Engine Optimization Ethical?
Yes. If you follow the rules that they set up there is nothing wrong with search engine optimization. You just get your site listed higher than a person who does not follow the possibilities. Think about it like driving a car, you are allowed to dive 130 on the French highways, some people only drive 110, so if you are like me and drive 110 you are going to get there, just slower. If you don’t use all the ethical SEO options you are going to get listed, just lower on the list (and if you are not on the first page you may as well not be there at all).
Why do Search Engine Optimization Experts Use the Ethical Marketing Angle? The SEO industry is often lacking in credibility. Its easier to use that as a branding angle than it is to be original and come up with your own.
Sunday, October 28, 2007
why a white hat?
A white hat goes back to cowboys, good guys had white hats and bad guys had black hats. Good guys working in SEO will be sure to only use ethical means to get you a high page rank in Google or Yahoo. Using Black Hat tricks and tatics can result in Google, MSN, Yahoo and others banning your site from their listing. If you have a site to make money, you need to have a high listing on these search engines.
A Search Engine (in case you didn't know) is just a tool used to find information. Google is the example that people know best and you have probably heard the phrase "I googled it" which means someone searched on google.com to find information. Oddly, people assume that if it is on Google, it has to be true.
What a search engine does (or the bit of software they have running does) is to go out and look at page layout and 'special' source words and links to and from a site to determine the importance page. Since people like me know what a search engine is looking for we can modify a site to have words in the proper area & sequence and perfom magic with pictures, links, advertisements and blogs. Right now the most expensive way to get people to a site is to get it ranked high in google and people will buy the right to link words of phrases to their site. If I had the money and time I could make any search for a word or phrase point to my site even if I had nothign to do with that subject. Same in reverse, if you have enough money you can find a way to point people to your site.
People, like me, work on their own site or clients sites to boost their rankings in search engines. We do this by using the right content and having the site of most interest for the subject in question. This is White Hat SEO.
Black Hat SEO is using tricks to get a top rating. I have 2 clients that wanted a #1 Google rating and I got it for them, although they did not last because they did not have the right content to keep themselves there.
To have a good page rank you have to start using specific keyword rich page titles, headers, subheaders, and CONTENT. Content is King! Your content has to be logical and use your keywords in real English (or French or whatever you happen to write in).
I won't tell you the site by name, but one real estate agent had the keyword phrase "Eastern Washington's Best Real Estate Agents" and then did not use those words on their home page. Then every single sub page was entitled Untitled when they could have used:
One way to get a higher site rank is to have a real link building campaign. Real links are when someoen likes your site enough to link to it, and you don't want them to list http://www.blah.con/ but Eastern Washington's Best Real Estate Agents (yes, these last 2 links don't work by choice) where your www is hidden from the internauts view and they only see your keyword or phrase. Most links using a variation of the keyword phrases are hard to get because people pointing to you may not know (or care about) your keywords.
A Search Engine (in case you didn't know) is just a tool used to find information. Google is the example that people know best and you have probably heard the phrase "I googled it" which means someone searched on google.com to find information. Oddly, people assume that if it is on Google, it has to be true.
What a search engine does (or the bit of software they have running does) is to go out and look at page layout and 'special' source words and links to and from a site to determine the importance page. Since people like me know what a search engine is looking for we can modify a site to have words in the proper area & sequence and perfom magic with pictures, links, advertisements and blogs. Right now the most expensive way to get people to a site is to get it ranked high in google and people will buy the right to link words of phrases to their site. If I had the money and time I could make any search for a word or phrase point to my site even if I had nothign to do with that subject. Same in reverse, if you have enough money you can find a way to point people to your site.
People, like me, work on their own site or clients sites to boost their rankings in search engines. We do this by using the right content and having the site of most interest for the subject in question. This is White Hat SEO.
Black Hat SEO is using tricks to get a top rating. I have 2 clients that wanted a #1 Google rating and I got it for them, although they did not last because they did not have the right content to keep themselves there.
To have a good page rank you have to start using specific keyword rich page titles, headers, subheaders, and CONTENT. Content is King! Your content has to be logical and use your keywords in real English (or French or whatever you happen to write in).
I won't tell you the site by name, but one real estate agent had the keyword phrase "Eastern Washington's Best Real Estate Agents" and then did not use those words on their home page. Then every single sub page was entitled Untitled when they could have used:
- Eastern Washington's Best Real Estate Agents Home Page
- Eastern Washington's Best Real Estate Agents Best Deals
- Eastern Washington's Best Real Estate Agents Quick sales specials
- Eastern Washington's Best Real Estate Agents contact page
- Eastern Washington's Best Real Estate Agents community support program
One way to get a higher site rank is to have a real link building campaign. Real links are when someoen likes your site enough to link to it, and you don't want them to list http://www.blah.con/ but Eastern Washington's Best Real Estate Agents (yes, these last 2 links don't work by choice) where your www is hidden from the internauts view and they only see your keyword or phrase. Most links using a variation of the keyword phrases are hard to get because people pointing to you may not know (or care about) your keywords.
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