Most Effective SEO Ethical Techniques

What is the Most Effective SEO Techniques?

• You should ensure that:
• your pages are indexedyour pages are structured with headers and subheaders
• use descriptive page titles and other page text
• build many keyword rich inbound links
• surround your keywords with the most important text (so when your keyword is displayed on Google there is smart text on the screen)
  

Link building is usually the hardest and most powerful part of effective broad based SEO.

• Why Search Engines like the White Hat version of SEO
• Google is a company. Companies exist to make money – not to provide service.
• They provide a service to make money. Advertising (pay per click more than anything else) generates billions of buck for the search engines every year (Third-quarter revenue for the search giant reached $4.23 billion, up 57 per cent over the same quarter last year).
  

If you are manipulating their search results that means:

• the result are not the quality that the company could deliver
• they are not making the money that they should

Is Search Engine Optimization Ethical?

Yes. If you follow the rules that they set up there is nothing wrong with search engine optimization. You just get your site listed higher than a person who does not follow the possibilities. Think about it like driving a car, you are allowed to dive 130 on the French highways, some people only drive 110, so if you are like me and drive 110 you are going to get there, just slower. If you don’t use all the ethical SEO options you are going to get listed, just lower on the list (and if you are not on the first page you may as well not be there at all).

Why do Search Engine Optimization Experts Use the Ethical Marketing Angle? The SEO industry is often lacking in credibility. Its easier to use that as a branding angle than it is to be original and come up with your own.